Strategic consulting for engaging LGBTQ+ audiences
GUY DUNCAN: FOUNDING DIRECTOR, MA QUEER HISTORY, GOLDSMITHS
Who We Are
Diversity Professional : expert on LGBTQ+ Inclusive Marketing, driving to the shared goal of enabling better results for business, for companies and any brands aspiring to growth based on embracing diversity and inclusion, through respect, visibility, and representation..
- Organising educative sessions on diversity and inclusion, creating an inclusive culture in the workplace, introducing new ideas to improve D&I in your marketing campaigns, in your inclusive advertising and in the your workplace, rooting and pushing for the use of an inclusive language, mentoring to future LGBTQ+ leaders and employees.
- Ex-senior Coca-Cola Creative Excellence Leader, 12+ years in London's top advertising agencies, 5+ years in the design and branding industry.
- Experts in Marketing for LGBTQ+ Consumer Audiences and allies driving to enable
- Rooted in the knowledge that Queer History Enables Understanding, increased Acceptance and Confidence in Today's Fast Paced Marketing Arena
- Fierce Advocates of the Marketing Industry being Open and Having Knowledgeable Understanding in Driving Respectful Partnership With LGBTQ+ Communities
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Who We Are
- Common-Sense Executional & Production Guides To Ensure Storytelling Authenticity
- Confidence-Builders in Understanding the Ever-Evolving World of LGBTQ+ Consumers Through Strategic Know-How and Insightful Preparation
- Enablers of Successful and Effective Marketing Communications for the LGBTQ+ Audiences
- Strong Advocates in LGBTQ+ Equality, Inclusion and Representation in Commercial Culture
if you need guidance on...
- Strategic navigation for brands wanting to capitalize and maximize opportunities with LGBTQ+ target consumers
- Executional and Production guidance to ensure authenticity in LGBTQ+ engagement
- Greater confidence in the LGBTQ+ issues, knowledge and understanding founded on essential history and critical education
- Effective Marketing Communications for the LGBTQ+ audience
- Tailored solutions and proposals for LGBTQ+ strategic branding
- Successful LGBTQ brand advertising campaign
we Demystify the LGBTQ+ marketing Terrain
- To navigate the ever-evolving LGBTQ+ terrain
- Pinkwashing Pitfalls
- Tokenism Mistakes
- Stereotyping Avoidance
- Beyond Calendar-Care Marketing
- Earning the Rainbow
- Side-stepping Constancy of Heteronormative Narratives
Brand Equality Products and Services
- LGBTQ+ History - talks and training
- Workshops: Strategy / Content / Ideas Tailored to each Client
- LGBTQ+ Marketing Leadership Programmes
- Content Briefs for LGBTQ+ Storytelling
- Natural Narratives and Seamless Storytelling
- LGBTQ+ Media Landscape
- The Golden Rules of LGBTQ+ Engagement
- Authenticity in Consulting and Research
- LGBTQ+ Consumers
- The LGBTQ+ World of Design , Icons and Symbols
- 12 Month LGBTQ+ Planning
- Integrated LGBTQ+ Marketing Comms
- Core Creative Idea adaptation for LGBTQ+ audiences
- Executive Content Review and Critiques from LGBTQ+ Perspective
- Research Partners, sense checks, and modelling for LGBTQ+ Campaigns
Consulting on Diversity - Past Experience
